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ePrivacy

Keep your cookie banner. The Digital Omnibus cookie reform is still a proposal.

Keep your cookie banner. The Digital Omnibus cookie reform is still a proposal.

The EU's Digital Omnibus proposes fewer cookie banners, but it is not law. In August 2026 Parliament had not voted and…

2 Oct 2026

An unsubscribe must stop marketing email from every tool you use, under EU and UK law

An unsubscribe must stop marketing email from every tool you use, under EU and UK law

Under EU and UK law, every marketing email must offer a free, easy way out, and an opt-out has to take effect in every…

1 Oct 2026

Email tracking pixels need consent in France, even if you are not based there

Email tracking pixels need consent in France, even if you are not based there

Open-tracking pixels need the recipient's consent in France, wherever the sender is based. Two uses are exempt, securin…

26 Sep 2026

Is legitimate interest enough for product analytics? Check what your tool stores on the device first.

Is legitimate interest enough for product analytics? Check what your tool stores on the device first.

Not on its own. Two rules apply to analytics, in order. Article 5(3) of the ePrivacy Directive, the rule behind cookie…

6 Sep 2026

Only 17% of Product Hunt launches ask when they set tracking cookies Product Hunt series

Only 17% of Product Hunt launches ask when they set tracking cookies

I scanned 458 products that launched on Product Hunt over 30 days in July and August 2026, loading each site from an EU…

11 Aug 2026

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